Best practices for a successful vendor booth

Warm weather is approaching and across the Alleghenies, we can look forward to an abundance of markets and festivals featuring local artisans and makers, many of whom are part of the Startup Alleghenies community.

Karlie Kendig of Flood City Stitch is experienced in vendor markets, spending two years running many markets as a one-woman show.  “Markets are a huge opportunity for a small business! Regardless of whether someone stops at your booth, they are going to pass it, see your product – you have an incredible opportunity to make a first impression with everyone at a particular event,” she said.

AZ Oilscapes, Ashlynne Berkebile said, she loves vendor events and does 30-40 per year. She offered this advice for small businesses planning for a successful season in 2024: “Be patient and learn from each experience. Different markets, festivals and craft shows draw different crowds. Figure out what type of events highlight your product and draw in your best customers,” she said. “Engage your customers but don’t be too aggressive with selling. Customers want to see that you are there to answer questions and talk about your product, but don’t chase customers away by being too pushy.”

Operating a successful vendor booth at craft fairs, arts festivals, and maker markets requires a blend of creativity, organization, and customer engagement. Whether you’re a seasoned artisan or a first-time vendor, here are some essential tips to make your booth stand out and maximize your sales this year, whether you’re attending events in the Alleghenies or beyond:

1. Know the Basics:
   • Festival Layout: Grab a map and understand the festival layout so you know if you’ll need to work to attract foot traffic.
   • Competition Research: Learn what you can about other similar vendors who are attending so you can price your products competitively and find a way to distinguish your work.
   • Regulations and paperwork: Review festival guidelines regarding signage, lighting, and other requirements and ensure you have the necessary permits and insurance documents.
2. Preparation is Key:
   • Logistics: If you’re just starting out, consider doing a practice run for how you’ll transport yourself, and your products, and complete your booth setup. This way, you’ll work out any unforeseen issues in advance.
   • Sketch Your Layout: Your product and inventory should be visible and accessible to customers, but make sure to maintain an openness that invites customers to engage with you.
   • Inventory: Assess how much inventory you need based on past experiences, or if you’re a new merchant, ask for input from other, more experienced vendors.
3. Eye-Catching Booth Design:
   • Signage: Above all, make sure signage is visible and readable. Create a banner that is weather-resistant and professionally printed with your company name and key product information. Your signage can help you make a strong first impression.
   • Product Displays: Arrange products neatly and highlight bestsellers. Decorate your booth walls and ceiling to showcase your brand and your products using hooks, shelves, or hanging displays.
   • Social Media Opportunities: Use signage to encourage visitors to follow you on social media for updates and special offers, and to find out where they can find your booth in the future.
4. Engage Visitors:
   • Welcoming Atmosphere: Smile, greet visitors, and make them feel comfortable to look around and ask questions. Include an extra seat if a customer needs to engage in a discussion with you about ordering.
   • Product samples: Depending on your product, it may be appropriate to offer samples for trying or tasting.
   • Invest in future engagement: Consider running a contest or giveaway that creates an opportunity to engage with customers after the event.
5. Branding and Storytelling:
   • Consistent Branding: Ensure your booth design aligns with your brand identity on your website and social media pages so customers recognize you in different settings.
   • Tell Your Story: Share your journey as an artisan. People love connecting with the person behind the products.

Remember, a successful vendor booth isn’t just about selling—it’s about creating a memorable experience for visitors. Be approachable, showcase your passion, and enjoy connecting with fellow makers and customers. Can’t wait to see all our Startup Alleghenies merchants at markets and festivals the Alleghenies.

Startup Alleghenies helps startup and emerging small businesses succeed by providing free coaching to entrepreneurs in Bedford, Blair, Cambria, Fulton, Huntingdon and Somerset counties. To access personal, one-on-one support from a coach in your county, including guidance, resources, tools and networking opportunities, sign up at startupalleghenies.com.